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Lg Comes On Board As Major Sponsor

05 May 2010

LG MAKES MOVE INTO MUSIC WITH A DAY ON THE GREEN CONCERT SERIES FOR A 3 YEAR DEAL

 

Waterfront Entertainment Marketing and Roundhouse Entertainment are pleased to announce their new partnership with LG Electronics as major sponsor of the a day on the green concert series for the next 3 years.

 

By teaming up with Waterfront, LG secured the major sponsorship of more than 25 events at wineries around Australia over the upcoming Summer seasons till the year 2013.

 

Waterfront has worked with LG to create a multi dimensional marketing platform around the events including major brand positioning, consumer engagment, trade and sales promotions and a range of above and below the line activities.

 

LG recognised the huge potential of teaming up with Waterfront and took on a new direction in sponsorship by aligning themselves with a day on the green. With powerful reach, positioning and reinforcement of "Life's Good" directly to their target market, both LG and Waterfront are extremely excited about the partnership.

 

"For LG, a day on the green beautifully reinforces our "Life's Good" brand values and gives us a chance to share that with hundreds of thousands of our consumers all around Australia. Our partnership with a day on the green is an exciting opportunity for us, and we are delighted to be a part of it" said LG's Corporate Marketing Manager, Mark Nesci.

 

For LG, a day on the green is a chance to broaden their sponsorship and event involvement into the "quality" music arena, with a proven event that is enjoyed by hundreds of thousands of adult Australians every Summer.

 

"We are really excited about the partnership with LG. They are a great company and a great fit for our shows, which really are all about life being good! Good Music, good food and good wine in some of the most beautiful locations in the world!" commented Mick Newton, Managing Director of Roundhouse Entertainment.

 

Waterfront Entertainment Marketing's Sean Pickwell says "LG and a day on the green is a perfect match. They share similar quality brand values and working with the team at LG has always been great. The plans to bring the partnership alive are fantastic and will surprise people!"

 

a day on the green is a unique series of adult targeted concerts in some of Australia's most spectacular wineries. Artists that have performed at a day on the green events over the last few years include Lionel Richie, Rod Stewart, Chris Isaak, The Pretenders, Paul Kelly, Pete Murray, Jimmy Barnes, Rob Thomas, Joe Cocker and more. Celebrating its 10th anniversary this season, this year is shaping up to be one of the best a day on the green seasons yet. This year's line up is expected to be even bigger and better than previous seasons and will be announced in June/July.

 

For more information please contact Megan Setches at Waterfront Entertainment Marketing on 02 8968 2800 or megan@wfeg.com.au

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