MEDIA INFORMATION
FACT SHEET 2008
- The very first 'a day on the green was held on Australia Day, January 26 2001 at Morning Star Estate, Mt Eliza, Victoria with artists Renee Geyer, James Morrison and Stephen Cummings
- 'a day on the green' is run by husband and wife team Michael and Anthea Newton from Roundhouse Entertainment, based in Melbourne. Promoter Michael Newton said: "Anthea and I started 'a day on the green' as a way contemporary music could be enjoyed by music lovers in a new way, rather than having to go to smoky clubs or large arenas. The idea of enjoying good food and wine with your friends, while listening to some great music in spectacular environments just seemed like a great way to spend a day. We started with one show in Victoria in January 2001, then were encouraged enough by the response to do five the following summer, and then nine the summer after. It's been a slow and gradual build and I think that's been one of the keys to our success."
- 'a day on the green' is the only event promoted by Roundhouse Entertainment and as such, full focus is given to constantly assessing and improving all areas of the concerts.
- 'a day on the green' presented 33 events in the 2007/2008 season. There have now been more than 130 shows around Australia to approx. 800,000 happy patrons.
- 'a day on the green' events are held in 18 wineries and outdoor venues in all states of Australia during the summer months. Many of these wineries have exclusive contracts ensuring the only events held are 'a day on the green' concerts.
- In January 2008, 'a day on the green' successfully launched in New Zealand with three shows headlined by Joe Cocker at Villa Maria Estate, Mangere (Auckland), Alana Estate, Martinborough (Wellington) and Mudhouse Estate, Waipara (Christchurch). Due to the overwhelming success, 'a day on the green' will expand its program and present many more shows in New Zealand.
- The 'a day on the green' experience encourages people to get away for the weekend, and as such, regional areas experience a huge injection of tourism funds into accommodation, restaurants, shops and facilities, providing a huge boost to local communities.
- The event has spawned one CD 'a day on the green Live' released by Liberation Records in 2005.
- There has been three 'a day on the green' TV specials 'Jamie Cullum Live At Rochford Wines' (Ten Network), 'On The Road With Chris Isaak' (MAX) and in the very first live broadcast ever on MAX, 'Australia Day Live With Jimmy Barnes', aired live from Bimbadgen Estate in the Hunter Valley on January 26 2008.
- The MAX live broadcast of the 'a day on the green' Australia Day concert will now become an annual event.
- International artists who have performed for 'a day on the green' include Bryan Adams, Joan Armatrading, The Beach Boys, Jackson Browne, Joe Cocker, Elvis Costello, Crosby, Stills & Nash, John Fogerty, Chris Isaak, Norah Jones, Diana Krall, The Pretenders, Lionel Richie, Boz Scaggs, Steely Dan & Rod Stewart.
- Australian artists who have performed for 'a day on the green' include Jimmy Barnes, Clare Bowditch, John Butler Trio, Troy Cassar-Daley, Kate Ceberano, Kasey Chambers, Richard Clapton, Diesel, Tim Finn, Renee Geyer, Paul Kelly, Missy Higgins, Pete Murray, James Reyne, Mark Seymour, Tim Rogers, The Waifs, The Whitlams & Ross Wilson.
- It is a credit to the whole 'a day on the green' team that artists enjoy the experience so much that are always requesting return visits! For example, Pete Murray has so far headlined 14 shows, whilst Jimmy Barnes has 9!
- Roundhouse Entertainment are currently working on some exciting new initiatives for the upcoming season. Stay tuned for details.
www.adayonthegreen.com.au
For media enquiries, contact Chrissie Camp
Ph: 02 9973 3004
Email:
chrissie@ccpublicity.com.au
For media enquiries for QLD shows - contact Gabe Cramb from Scrabble PR
Email: gabe@scrabble.net.au
For media enquiries for SA shows - contact Sue Hill from Foster Workshop PR
Ph: 08 8231 3555
Email: suehill@fosterhill.com.au
