MEDIA INFORMATION
FACT SHEET 2010
• The very first ‘a day on the green’ was held on Australia Day, January 26 2001 at Morning Star Estate, Mt Eliza, Victoria with Australian artists Renee Geyer, James Morrison and Stephen Cummings
• ‘a day on the green’ is run by husband and wife team Michael and Anthea Newton from Roundhouse Entertainment, based in Melbourne. Promoter Michael Newton said: "Anthea and I started 'a day on the green' as a way contemporary music could be enjoyed by music lovers in a new way, rather than having to go to smoky clubs or large arenas. The idea of enjoying good food and wine with your friends, while listening to some great music in spectacular environments just seemed like a great way to spend a day. We started with one show in Victoria in January 2001, then were encouraged enough by the response to do five the following summer, and then nine the summer after. It's been a slow and gradual build and I think that's been one of the keys to our success."
• ‘a day on the green’ is the only event promoted by Roundhouse Entertainment and as such, full focus is given to constantly assessing and improving all areas of the concerts.
• ‘a day on the green’ presented 42 events in last year’s 2009/2010 season (35 in Australia and 7 in New Zealand) and has staged 211 shows since inception to well over one million happy patrons.
• Artists who headlined concerts last season included The B’52s, Rob Thomas, Ronan Keating, Diana Krall, the Motown Show and Tom Jones.
• ‘a day on the green’ celebrated its 200th show on February 27 2010 with two concerts held on the same day – Tom Jones at Bimbadgen Estate, Hunter Valley NSW and Diana Krall at Peter Lehmann Wines, Barossa Valley SA. (Such is the event’s popularity, shows are often held in different states with different line-ups on the same day.)
• ‘a day on the green’ events are held in 15 wineries and outdoor venues in all states of Australia during the summer months. Many of these wineries have exclusive contracts ensuring the only events held are ‘a day on the green’ concerts.
• In January 2008, ‘a day on the green’ successfully launched in New Zealand with three shows headlined by Joe Cocker. Our New Zealand wineries are Villa Maria Estate, Mangere (Auckland), Alana Estate, Martinborough (Wellington) and Mudhouse Estate, Waipara (Christchurch). After 18 successful events, ‘a day on the green’ will expand its program in coming years.
• The ‘a day on the green’ experience encourages people to get away for the weekend, and as such, regional areas experience a huge injection of tourism funds into accommodation, restaurants, shops and facilities, providing a huge boost to local communities.
• The event has spawned two CD’s - ‘a day on the green Live’ (Liberation Records 2005) and the triple CD ‘a day on the green: The Vintage Years 2001-2008’ (Liberation Records November 2008). A third CD will be released next season to mark the event’s 10th anniversary.
•There has been three ‘a day on the green’ TV specials – ‘Jamie Cullum Live At Rochford Wines’ (Ten Network), ‘On The Road With Chris Isaak’ (MAX) and in the very first live broadcast ever on MAX, ‘Australia Day Live With Jimmy Barnes’, aired live from Bimbadgen Estate in the Hunter Valley on January 26 2008.
• International artists who have performed for ‘a day on the green’ include Bryan Adams, Joan Armatrading, The Beach Boys, The B52’s, Jackson Browne, Joe Cocker, Leonard Cohen, Elvis Costello, Crosby, Stills & Nash, Sheryl Crowe, Jamie Cullum, John Fogerty, Chris Isaak, Norah Jones, Tom Jones, Ronan Keating, Alicia Keyes, Diana Krall, John Mellencamp, The Motown Show, The Pretenders, Lionel Richie, Boz Scaggs, Simply Red, Steely Dan, Rod Stewart & Rob Thomas.
• Australian artists who have performed for ‘a day on the green’ include Vanessa Amorosi, Tina Arena, Jimmy Barnes, Clare Bowditch, John Butler Trio, David Campbell, Troy Cassar-Daley, Kate Ceberano, Kasey Chambers, Richard Clapton, Diesel, Tim Finn, Renee Geyer, Hoodoo Gurus, Paul Kelly, Missy Higgins, Mental As Anything, Ian Moss, Pete Murray, Katie Noonan, James Reyne, Mark Seymour, Tim Rogers, The Waifs, The Whitlams, Ross Wilson & The Wolfgramm Sisters.
• Promoters Roundhouse Entertainment are currently planning the 2010/2011 concert season, which will be the event’s tenth year. Stay tuned to the website for all the announcements.
www.adayonthegreen.com.au
For media enquiries, contact Chrissie Camp
Ph: 02 9973 3004
Email:
chrissie@ccpublicity.com.au
For media enquiries for SA shows - contact Sue Hill from Foster Workshop PR
Ph: 08 8231 3555
Email: suehill@fosterhill.com.au
